Cecilia Pagkalinawan

Founder, appLOUD

Cecilia has 15 years experience in digital marketing, e-commerce, and product development experience having worked with multinational Fortune 1000 companies as well as startups throughout her career. In her current role as Founder/CEO of appLOUD, a mobile app featuring fan-generated live concert videos, she applies the marketing, social commerce, CRM, and analytical skills honed in fashion and luxury e-commerce to help emerging and established bands & artists further monetize their talents and create richer relationships with their fans. Her forte is understanding how to acquire, convert and retain customers through targeted marketing, branding, messaging, and relationship management. Since 2012 she has consulted with companies such as HP, Time Warner, Conde Nast, Gucci, and Pepsi.


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