Founder & CEO, SMPLCT Lab
Cynthia Hellen is a Peruvian-American, entrepreneur, writer, producer, director, and speaker. As Founder and CEO at SMPLCT Lab, Hellen is involved in all aspects of the company’s social and environmental impact. SMPLCT Lab is a for-profit R&D lab located in New York. Cynthia is a speaker on social entrepreneurship and technology in emerging markets. She has moderated panels and run workshops in the USA, Mexico, and of course Peru. She serves on the leadership board of New York Women Social Entrepreneurs, a nonprofit promoting young women social entrepreneurs by providing training, development, resources, networking opportunities, and general support for members. She volunteers at Project Sunshine, creating fun activities for children living with medical challenges in NY hospitals.