Marcela Shine

CEO, Scientificly, Inc.

Marcela is an angel investor in NYC, with a focus on visual and social enterprise start-ups. She has been CEO and COO at various venture backed companies.  She is currently  CEO of Scientific.ly, an online audience discovery technology that uses image recognition to understand consumer patterns in social media. Marcela's career started at Lipper Analytical (acquired by Reuters). There, she managed global product teams for services such as the Lipper Index Service which was the first platform to distribute fund data to online publishers such as The Wall Street Journal, SmartMoney and TheStreet.com. Marcela and her husband are partners in Avanzar Ventures. They make angel investments in start-ups focused on digital marketing technology. Marcela is the proud mom of a six-year-old young man. They live in Weehawken, NJ.


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